Bist du ein Strauss oder ein Chamäleon? Oli Farago, Co-Founder und CEO von Coyote, hat während seiner früheren Tätigkeit bei einer Investmentgesellschaft mit vielen Leuten über ihre Strategien gesprochen. Die Erkenntnisse daraus hat er in Kategorien zusammengefasst und so das Verhalten von Immobilienfirmen gegenüber PropTech Startups festgehalten. Gemäss Farago gibt es vier Tyologien im PropTech Zoo:

The caterpillars

These are the new creatures on the block, the upstarts, the companies that have started their businesses in the past three years. They have an immediate advantage over the rest of the zoo as they have started at a time when there are so many fantastic technical solutions around.

They can take their pick of the market and ensure their processes work together with the tools they adopt, without needing to implement a new platform and process legacy data. This puts many of the caterpillars in a great place to evolve into the superstar butterflies of tomorrow.

Thechameleons

These creatures have always been adept at fitting into their surroundings and this segment of the industry is no different.

Our chameleons adapt their business processes to match the changing world. Their management leads from the top, encouraging and empowering their teams to explore the opportunities around them.

They will actively seek out the best-in-class providers and will value IT as a core part of their business; they are not the geeks in the corner there just to make sure the email works.

The sheep

Our sheep make a great show of how innovative they are and how hard they are leading the way. In fact, at first glance, it can be hard to tell the difference between our chameleons and our sheep. They attend the same events and make similar noises.

The difference is the sheep aren’t interested in making fundamental changes; just adopting technology in a cursory fashion to impress people that they are doing it, while never truly believing in it.

The ostriches

With a ‘head in the sand’ mentality, our ostriches simply aren’t interested in exploring technical solutions or even pretending they are. They are usually well-established, successful companies with a management team that has seen it all. Defined by their success and track record, they have grown using their current processes and have an ‘if it isn’t broke, don’t fix it’ mentality. Their teams might have to work late now and then to wrestle the data, but fundamentally they don’t care. Their current way of working has served them very well, so why change?